Dahab Garaafig · 2021

Math Alive Aqoonsiga Summadadu

by Brand Core - Visang

Abaalmarinta Dahabka ah ee A' Design Award 2021 in Garaafig
CLIENT: VISANG Education Inc.
Estimated Number of Design Views: 138,535
Verification code 6AFAF1ABB1 · Verify this award

Visit Site View at A' Design Award Press Release

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About Math Alive Aqoonsiga Summadadu

Motifs garaafyada firfircoon ayaa kobciya saamaynta barashada xisaabta ee jawiga waxbarasho ee isku dhafan. Garaafyada Parabolic ee xisaabta ayaa dhiirigeliyay naqshadeynta astaanta. Xarafka A iyo V waxa ay ku xidhan yihiin xariiq joogto ah, taas oo muujinaysa xidhiidhka ka dhexeeya barayaasha iyo ardayga. Waxa ay gudbisaa fariinta in Xisaabta Alive ay ku hagto isticmaalayaasha si ay u noqdaan caruur xisaabta ku jirta. Muuqaallada muhiimka ah waxay matalaan beddelka fikradaha xisaabta aan la taaban karin oo loo beddelo garaafyo saddex-cabbir ah. Caqabadda ayaa ahayd in la isku dheellitiro madadaalada iyo goobta soo jiidashada leh ee loogu talagalay dhagaystayaasha la beegsanayo iyada oo leh xirfad-yaqaannimo sida astaanta tignoolajiyada waxbarashada.

About the Abaalmarinta Dahabka ah ee A' Design Award

Math Alive Aqoonsiga Summadadu waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Math Alive Aqoonsiga Summadadu waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Math Alive Aqoonsiga Summadadu waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Press Kit

Unique Properties: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tags: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Production Technology: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Design Challenge: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Research: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiration: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Project Duration: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Operation Flow: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Image Credits: Shutterstock, Clipart Korea