Out Here It's Dew Ololaha Xayeysiinta by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.
NaxaasXayeysiin· 2021
Out Here It's Dew Ololaha Xayeysiinta
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xayeysiin Category
- 20,520
- Verified Award Winner
- Verify Award Status for #119164
The Design
About Out Here It's Dew Ololaha Xayeysiinta
Out Here It's Dew waa ololole xayeysiin oo loo sameeyay astaan cabitaan qaboojiye leh (carbonated soft drink) oo loogu talagalay dadka jecel dibadda ee ku nool Midwest-ka Mareykanka. Ololaha wuxuu dadka ku dhiirigelinayaa inay ku raaxaystaan cabitaanka intii ay ugaarsanayaan, kalluumaysanayaan, doonyaha wadaan ama socodkooda dabaysha (hiking) ku jiraan. Ololaha wuxuu ku bilaabmay dalab lacag soo celin ah oo laba iyo tobaan dollar ah loo talogalay ruqsadaha ugaarsiga iyo kalluumeysiga ee 2020. Wax soo saar sawir-qaadis ah ayaa dhisay maktabad sawirro oo weyn oo loogu talagalay goobaha iibinta tafaariqda (retail point of sale), baraha bulshada, iyo xayeysiinta bannaanka. Meel keliya ayaa la doortay si loogu muujiyo gu'ga hore, xagaaga, iyo dayrta hal muuqaal-qaadis gudahiis ah.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Out Here It's Dew Ololaha Xayeysiinta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Out Here It's Dew Ololaha Xayeysiinta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Out Here It's Dew Ololaha Xayeysiinta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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