East Travel Primary Function: Baakadaynta Cabbitaanka Aalkolada by Wen Liu, Bo Zheng and Weijie Kang

East Travel Primary Function: Baakadaynta Cabbitaanka Aalkolada by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2021

East Travel Primary Function: Baakadaynta Cabbitaanka Aalkolada

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Primary Function: Baakadaynta Cabbitaanka Aalkolada

Book Text: East Travel waa naqshad baakadayn oo loogu talagalay baijiu, oo ah khamri Shiinees ah oo dhaqan ah oo la miiray. Dhalada waxay isticmaashaa qaab dhalo ah oo fudud oo wareegsan oo ku habboon soo saarista tirada badan. Furaha waxaa loo qaabeeyay sida mawjadaha biyaha, oo tixraacaya biyaha tayada sare leh ee lagu isticmaalo kariska. Summada waxaa laga sameeyay waraaq gaar ah, sawirka iyo magaca alaabta ayaa lagu qurxiyay biraas. Baakadda dibadda waxaa laga sameeyay bagasse la riixay, oo ah fiilooyinka ka hadha ka dib marka sonkorta laga soo saaro qasabka sokorta, oo ah walxo si dabiici ah u burbura. Naqshadda waxay ka soo qaadatay dhaqanka sheekooyinka dadweynaha Shiinaha iyo hababka kariska ee dhaqameed.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

East Travel Primary Function: Baakadaynta Cabbitaanka Aalkolada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. East Travel Primary Function: Baakadaynta Cabbitaanka Aalkolada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. East Travel Primary Function: Baakadaynta Cabbitaanka Aalkolada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang