Deng Long Ji Shaqada Koowaad: Xirmada Khamriga by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2021
Deng Long Ji Shaqada Koowaad: Xirmada Khamriga
by Wen Liu, Qiumin Chen and Weijie Kang
Client: Changyu
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
Verified Award Winner
Verify Award Status for #119519The Design
About Deng Long Ji Shaqada Koowaad: Xirmada Khamriga
Deng Long Ji waa naqshad xirmo oo loogu talagalay khamri, oo loo sameeyay astaan ganacsi khamri oo Shiine ah. Qaabka dhalada wuxuu ka soo qaatay laambadda dhaqameed Shiineeska, oo ah qaab lala xiriiriyo barwaaqada iyo dabaaldegga. Daboolka dhalada waxaa lagu qurxiyay qaab shabaggeed oo daaqad Shiine ah. Sanduuqa hadiyadda waxaa laga sameeyay acrylic la shiday oo qurxiyay, dhaladana waxaa laga sameeyay dhalo la shiday oo qurxiyay. Sanduuqu wuxuu cabbirkiisu yahay 109.02 bi 109.02 bi 280.5 millimitir. Naqshaddan waxay khamriga ku soo bandhigaysaa qaab dhaqameed Shiineed casri ah, waxayna hadafka ka dhigan tahay in ay beddesho aragtida caadiga ah ee khamriga loo arko inuu yahay alaab gebi ahaanba Galbeed ah.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Deng Long Ji Shaqada Koowaad: Xirmada Khamriga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Deng Long Ji Shaqada Koowaad: Xirmada Khamriga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Deng Long Ji Shaqada Koowaad: Xirmada Khamriga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
- Dimensions & Packaging
- Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm - Tags
- New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
- Production Technology
- The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
- Design Challenge
- The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
- Research
- Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
- Inspiration
- Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
- Project Duration
- 2019-08~2020~01 Shenzhen, China
- Operation Flow
- From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
- Team Members
- Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
