Beat Coffee Aqoonsiga Sumadda (Brand Identity Design) by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

Beat Coffee Aqoonsiga Sumadda (Brand Identity Design)

by Paul Meeuwsen

Client: Beat Coffee

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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The Design

About Beat Coffee Aqoonsiga Sumadda (Brand Identity Design)

Beat Coffee waa naqshadaynta aqoonsiga sumadda iyo baakadhaha shirkad kafeega. Dib-u-dhiska sumaddu wuxuu ku bilaabmay baaritaan suuq, dib-u-eegis tartamayaasha, iyo jawaab-celin macaamiisha, kuwaas oo qaabeeyay istaraatiijiyada iyo mowqifka sumadda. Mowqifku wuxuu lagu muujiyaa qoraalka "Serious Fun Coffee", kaas oo dejiya codka guud ee sumadda oo isku xira madadaalo, muusig iyo kafeega. Codka milkiilaha shirkadda ayaa loo isticmaalay in lagu noolaysiiyo calaamadda sumadda. Fikradda isku mid ah ayaa lagu daray baakadha kafeega ee la daabacay, kaas oo noolaysiiya iyadoo la adeegsanayo tignoolajiyada dhabta la kordhiyay (augmented reality). Ujeedadu waa in la abuuro sumad cad, diirada saarta macaamiisha, oo madadaalo leh.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Beat Coffee Aqoonsiga Sumadda (Brand Identity Design) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Beat Coffee Aqoonsiga Sumadda (Brand Identity Design) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Beat Coffee Aqoonsiga Sumadda (Brand Identity Design) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey