RingCentral Message Video Phone Naqshadaynta Dhaqdhaqaaqa by Not Real

RingCentral Message Video Phone Naqshadaynta Dhaqdhaqaaqa by Not Real is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Filimka, Fiidiyowga iyo Kartamada Competition Category.

LacagFilim· 2021

RingCentral Message Video Phone Naqshadaynta Dhaqdhaqaaqa

by Not Real

Client: RingCentral

Abaalmarinta Lacagta ah ee A' Design Award Winner in Filim Category

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Colors

The Design

About RingCentral Message Video Phone Naqshadaynta Dhaqdhaqaaqa

RingCentral waa aaladda isgaadhsiinta ganacsiga ee #1, taas oo isku soo ururinaysa qof walba iyo wax walba si hawsha loo qabto. NotReal waxay samaysay fiidiyow guud ah si ay u muujiso wax walba oo uu qaban karo appkan awood badan, si dadka daawanaya ay u helaan aragti ku saabsan sida ballaadhan oo dhammaystiran ee uu yahay badeecadan runtii. Waxaa jira wada jirka saddex adduun: Xaqiiqada, aragtida isticmaalaha oo lagu muujiyay xaalado shaqo oo dhab ah. Dijitaalka, oo ka kooban UI-yo la kala bixiyay oo iftiimiya astaamo gaarka ah ee appka. Iyo Guudka, si loo sharaxo hawlaha guud. Muuqaalka oo dhan, waxaa jira koox abuuraysa badeeco iyagoo adeegsanaya appka.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

RingCentral Message Video Phone Naqshadaynta Dhaqdhaqaaqa waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. RingCentral Message Video Phone Naqshadaynta Dhaqdhaqaaqa waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. RingCentral Message Video Phone Naqshadaynta Dhaqdhaqaaqa waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Dimensions & Packaging: 1920 pixels x 1080 pixels at 24 frames per second
Tags: animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Production Technology: It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Design Challenge: In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Research: This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Inspiration: The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Project Duration: The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Operation Flow: It's a video with no interaction or special operative instructions. Just hit Play!
Team Members: Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece
Image Credits: All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.