Mingluye Shaqada Koowaad: Xirmada Cabitaanka Khamriga leh by Wen Liu, Bo Zheng and Weijie Kang

Mingluye Shaqada Koowaad: Xirmada Cabitaanka Khamriga leh by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2021

Mingluye Shaqada Koowaad: Xirmada Cabitaanka Khamriga leh

by Wen Liu, Bo Zheng and Weijie Kang

Client: Anhui Mingguang Liquor Co., Ltd

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mingluye Shaqada Koowaad: Xirmada Cabitaanka Khamriga leh

Qoraalka Buugga: Mingluye waa naqshad xirmo loogu talagalay baijiu, oo ah cabbitaan dhaqameed Shiine ah oo inta badan laga sameeyo digirta cagaaran (mung bean). Qaabka dhalada waxaa ka soo hadhay digirta cagaaran, taas oo sidoo kale loo isticmaalo sida walxaha dawada dhaqameed ee Shiinaha. Xariiqyada cad ee toosan ee ku yaal dhalada waxay xasuusinayaan biqilka digirta, waxayna tilmaamayaan nolol cusub. Jirka dhalada waxaa lagu qoray naqshado ka kooban caleemaha, laamaha, iyo midhaha digirta cagaaran, halka daboolku leeyahay dhogor dhul dabiici ah. Sanduuqa dibadda waxaa laga sameeyay warqad gaar ah oo leh farsamada bronzing iyo qorista sawirrada (embossing). Xirmadu waxay ku dhawaaqaysaa fudaydnimo si loo yareeyo isticmaalka walxaha.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Mingluye Shaqada Koowaad: Xirmada Cabitaanka Khamriga leh waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Mingluye Shaqada Koowaad: Xirmada Cabitaanka Khamriga leh waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Mingluye Shaqada Koowaad: Xirmada Cabitaanka Khamriga leh si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Dimensions & Packaging: 130mm*100mm*280mm
Tags: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Production Technology: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Design Challenge: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Research: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Inspiration: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Project Duration: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Operation Flow: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Team Members: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang