Episode Naqshadeynta Waaxda Aqoonsiga Shirkadda by Plus X is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.
NaxaasGaraafig· 2021
Episode Naqshadeynta Waaxda Aqoonsiga Shirkadda
by Plus X
Client: Sk D&d Episode
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category
Verified Award Winner
Verify Award Status for #119730The Design
About Episode Naqshadeynta Waaxda Aqoonsiga Shirkadda
Episode waa naqshad aqoonsi ganacsi iyo naqshad waaxda khibradda shirkadda loogu talagalay goob deganaansho la wadaago. Naqshaddu waxay diirado saartaa isticmaalaha halkii ay ka noqon lahayd bixiyaha, waxayna mudnaanta siisaa isgaadhsiinta la degganayaasha. Laydiga logo-ga Episode wuxuu matalaa meel qaabaysan sheekooyin kala duwan. Astaamaha (logos), midabada, farsamada far-qoraalka iyo sawirrada muhiimka ah waxaa lagu adeegsadaa dhammaan qodobbada la xiriirka ee onlaynka iyo dibadda, oo ay ku jiraan kaararka degganaayaasha iyo lambarada qolalka. Nidaamku waa mid dabacsan halkii uu ka noqon lahaa mid go'an, taasoo u oggolaanaysa mid kasta oo deggan inuu naqshadda ku dhammeeyo sheeko gaar u ah.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Episode Naqshadeynta Waaxda Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Episode Naqshadeynta Waaxda Aqoonsiga Shirkadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Episode Naqshadeynta Waaxda Aqoonsiga Shirkadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
- Dimensions & Packaging
- Digital Work
- Tags
- Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
- Production Technology
- 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”
2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.
3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences. - Design Challenge
- Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
- Research
- SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
- Inspiration
- Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
- Project Duration
- The project proceeded for 4 months in Seoul, South Korea.
- Operation Flow
- The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
- Team Members
- Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum
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