Have A Good Tea Shaqada Koowaad: Baakadaynta Shaaha by Toshiki Okada

Have A Good Tea Shaqada Koowaad: Baakadaynta Shaaha by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2021

Have A Good Tea Shaqada Koowaad: Baakadaynta Shaaha

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Have A Good Tea Shaqada Koowaad: Baakadaynta Shaaha

Qoraalka Buugga: Have A Good Tea waa naqshad baakadeyn loogu talagalay shaah dhadhan Jabaani ah oo lagu soo saaray magaalada taariikhiga ah ee Kawagoe. Sanduuqu wuxuu qaadaa shaah leh dhadhamada ubaxa cherry-ga iyo ubaxa cherry-ga habeenkii, oo loo sameeyay xilliga daawashada ubaxa cherry-ga. Sawirro biyo-rinji ah oo gacanta lagu sawiray ayaa muujinaya muuqaal deegaan maxalli ah, halka aagga sumadda (logo) lagu qabsaday si loo kala saaro asalka sawirka gadaashiisa. Sanduuqu waa mid si fudud loo qabsan karo, waxaana laga sameeyay warqad tayo sare leh oo dib-loo-warshadeyn karo, oo aan dhalaal lahayn, waxaana kala qaybin karta ujeeddo dib-u-warshadeyn. Naqshaddu waxay ujeedadeedu tahay in dhaqanka shaaha lagu baraarujiyo dhalinyarada.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Have A Good Tea Shaqada Koowaad: Baakadaynta Shaaha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Have A Good Tea Shaqada Koowaad: Baakadaynta Shaaha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Have A Good Tea Shaqada Koowaad: Baakadaynta Shaaha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada