Pop Modern Design Goobta Cuntada Tignoolajiyada Sare by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.
NaxaasGudaha· 2021
Pop Modern Design Goobta Cuntada Tignoolajiyada Sare
Client: Studio Tali Gotthilf
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category
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The Design
About Pop Modern Design Goobta Cuntada Tignoolajiyada Sare
Khibradan cuntada ee deegaanka shaqada ee Tignoolajiyada Sare ee Koonfurta Israa'iil, waxay bixisaa baxsasho laga helo dhaqanka xafiiska maalinlaha ah oo loo aado meel lagu nasto oo aan laga bixin dhismaha. Mawduuca naqshadaynimadiisu waxa lagu dhiirigaliyay saddex qaab: Farshaxanka Pop, Farshaxanka Art Deco iyo Casriga ah, oo lagu isku daray fariimo muuqaal ah oo madadaalo ah. Naqshadda goobtan waxay u dhigantaa qiyamka shirkadda: inay ku dadaalaan oo ay riyoodaan. Dhidibka dhaqdhaqaaqa ka socda albaabka waxa uu booqashadaha u horseedaa waddo 40-mitir dhererkeeda ah, oo lagu qeexo dhulka, saqafka iyo qalabka iftiinka. Iftiinka dabiiciga ah waxa uu ahaa qayb muhiim ah oo la tixgeliyay.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Pop Modern Design Goobta Cuntada Tignoolajiyada Sare waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Pop Modern Design Goobta Cuntada Tignoolajiyada Sare waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Pop Modern Design Goobta Cuntada Tignoolajiyada Sare si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension. - Dimensions & Packaging
- 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
- Tags
- A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
- Production Technology
- Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
- Design Challenge
- The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas. - Research
- Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
- Inspiration
- The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements. - Project Duration
- The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
- Operation Flow
- Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
- Team Members
- Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications - Image Credits
- Photographer: Yanai Deitsch
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