Let Parents Stay Farta Nooca Qoraalka by Yu Chen

Let Parents Stay Farta Nooca Qoraalka by Yu Chen is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

Let Parents Stay Farta Nooca Qoraalka

by Yu Chen

Client: Hubei University of Technology

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Let Parents Stay Farta Nooca Qoraalka

Qoraalkan: Let Parents Stay waa far nooca qoraal ah oo ku salaysan Dahaadhka Han ee dhaqameed, kaas oo la abuuray si loo taageero tuulo ay ka dhibsanayso saboolnimo. Tuulada Jinling waxay hoy u tahay in ka badan laba kun oo ilmo ah oo ay waalidkoodu ka tageen si ay uga shaqeeyaan meelo kale, waxaana dad badan oo deggan halkaas xirfad u leh Dahaadhka Han. Alaabta dahaadhka ee maxalliga ah way liicday iibkeedii sababtoo ah naqshadaha ma is beddelin muddo boqol sano ah. Curiyayaasha dahaadhka ee dhaqameed waxa la soo qaatay oo dib loo qaabeeyay si loogu beddelo xarfo casri ah, kuwaas oo dahaadheyaasha maxalliga ah gacanta ku tolayaan. Ujeeddadu waa in dakhli la abuuro iyo in farsamada dhaqameed lagu sii wado luuqad muuqaal casri ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Let Parents Stay Farta Nooca Qoraalka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Let Parents Stay Farta Nooca Qoraalka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Let Parents Stay Farta Nooca Qoraalka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen