Wa Lana Waqfa Brand Hawsha Aasaasiga ah: Barnaamij Telefishan oo Siyaasadeed by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.

BirXayeysiin· 2021

Wa Lana Waqfa Brand Hawsha Aasaasiga ah: Barnaamij Telefishan oo Siyaasadeed

by Rami Yaser Hosni

Client: TRT Arabi TV channel

Abaalmarinta Birta ah ee A' Design Award Winner in Xayeysiin Category

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Colors

The Design

About Wa Lana Waqfa Brand Hawsha Aasaasiga ah: Barnaamij Telefishan oo Siyaasadeed

Qoraalka Buugga: Wa Lana Waqfa (aynu istaago) waa barnaamij siyaasadeed maalinle ah oo diirada lagu saaro wararka arrimaha hadda jira. Wuxuu iftiin ku duraa hadal war ah oo si qoto dheer u falanqeeyo. Kooxda naqshadeynta ayaa samaysay dib-u-magaceyn buuxda (furitaanka, istuudiyaha, sawir-gacmeedyada barnaamijka gudihiisa, xayeysiiska..) si dhab ah u muujinaysa fikradda barnaamijka, oo ku xeeran “iftiin ku durista” iyo “istaagidda” mawduuc gaar ah. Xarafka koowaad ee magaca barnaamijka wuxuu iftiin u duraa xarafka koowaad ee erayga labaad, si loo gudbiyo fariinta iftiin ku durista iyo sahaminta. Khadka la dheereeyay dhammaadka erayga labaad wuxuu matalaa joojin (magaca barnaamijka).

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Wa Lana Waqfa Brand Hawsha Aasaasiga ah: Barnaamij Telefishan oo Siyaasadeed waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Wa Lana Waqfa Brand Hawsha Aasaasiga ah: Barnaamij Telefishan oo Siyaasadeed waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Wa Lana Waqfa Brand Hawsha Aasaasiga ah: Barnaamij Telefishan oo Siyaasadeed waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk