Bergtor Visual Identity Aqoonsiga Muuqaalka ah by Erika Baczo

Bergtor Visual Identity Aqoonsiga Muuqaalka ah by Erika Baczo is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

Bergtor Visual Identity Aqoonsiga Muuqaalka ah

by Erika Baczo

Client: Bergtor

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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The Design

About Bergtor Visual Identity Aqoonsiga Muuqaalka ah

Bergtor waa aqoonsi muuqaal ah oo loo sameeyay astaan/nooc gaadhi albaab ah (garage door). Aqoonsigan wuxuu ku salaysan yahay nidaam grid oo adag iyo habraac far-qoraal (typography) oo aad u fudud. Waxaa lagu daray walxo joomatari ah xarfaha si loo muujiyo macnaha magaca. Xarafka E waxaa lagu bedelay saddex qaab oo ka soo kala baxay khadadka ugu muhiimsan ee albaabka gaadhiga, kuwaas oo sameeya sawir yar (pictogram) oo fudud. Midabada la isticmaalay waa laba-midab oo ah madow iyo cagaar dhalaalaya, halka far-qoraalka ugu weyn uu yahay Gotham. Astaanta (logo) iyo nidaamka muuqaalka waxaa loogu sawiray qaab vector ah, taasoo suurtagelinaysa in loo habeeyo cabbirro kala duwan si loogu isticmaalo baraha dhijitaalka ah iyo kuwa daabacan labadaba.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Bergtor Visual Identity Aqoonsiga Muuqaalka ah waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Bergtor Visual Identity Aqoonsiga Muuqaalka ah waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Bergtor Visual Identity Aqoonsiga Muuqaalka ah si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Dimensions & Packaging: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Tags: visual identity, modern, simple, timeless, feasibility, reliability
Production Technology: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Design Challenge: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Research: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Inspiration: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Project Duration: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Operation Flow: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Patents: Copyrights belong to the CEO of the Bergtor company.
Team Members: Erika Baczó
Alpár Dávid
Image Credits: Credits to: Adobe stock - main image.