Daejeon Bruce Rice Cake Redesign Shaqada Koowaad: Baakadaynta Keega Bariiska by Choulsoon Park

Daejeon Bruce Rice Cake Redesign Shaqada Koowaad: Baakadaynta Keega Bariiska by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2021

Daejeon Bruce Rice Cake Redesign Shaqada Koowaad: Baakadaynta Keega Bariiska

by Choulsoon Park

Client: Soongraphic

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Daejeon Bruce Rice Cake Redesign Shaqada Koowaad: Baakadaynta Keega Bariiska

Qoraalka Buugga: Naqshadaynta Cusub ee Daejeon Bruce Rice Cake waa naqshad baakadeed loogu talagalay alaab keeg bariis ah oo ay iibiso shirkad macmacaanka wax ka sameysa oo ku taalla gobolka Daejeon. Sawirro ka kooban sagaal meelood oo caan ah oo muujinaya astaamaha Daejeon ayaa lagu daabacay baakadaha, sidaas awgeed dadka wax iibsada waxay la helayaan macluumaad ku saabsan dalxiiska deegaanka oo ay la socoto alaabta. Alaabtu waxay u kala qaybsan tahay saddex nooc oo ku salaysan dhadhanka, oo mid kasta oo taxanahan uu isticmaalayo midabka dabiiciga ah ee walxaha ugu weyn si loo muujiyo dhadhanka. Magacyada alaabta waxaa lagu qoray labada af ee Kuuriyaanka iyo Ingiriisiga. Waraaq adag ayaa la isticmaalay, taasoo suurtogal ka dhigaysa in baakaduhu ay taagnaadaan ama ay siman jiifsadaan iyagoo aan si fudud u burburin.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Daejeon Bruce Rice Cake Redesign Shaqada Koowaad: Baakadaynta Keega Bariiska waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Daejeon Bruce Rice Cake Redesign Shaqada Koowaad: Baakadaynta Keega Bariiska waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Daejeon Bruce Rice Cake Redesign Shaqada Koowaad: Baakadaynta Keega Bariiska si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual