Organic Sumadda Khamriga by Ximena Ureta

Organic Sumadda Khamriga by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

DahabXirmooyin· 2021

Organic Sumadda Khamriga

by Ximena Ureta

Client: MontGras

Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category

32,969
Verified Award Winner
Verify Award Status for #120237

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Organic Sumadda Khamriga

Organic waa naqshad sumad khamri ah oo loo abuuray sumad khamri ah oo shahaado leh oo dabiici ah oo aan lahayn wax xayawaan ah (vegan). Sumaddu waxay ka dhaxashay dhiirrigelin nidaamka deegaanka isku-filan ee beeraha canabka dabiiciga ah, kuwaas oo lagu beero iyada oo aan la isticmaalin kiimikooyin ama waxyaabo farsamo ah. Isu-dheellitirkaas dabiiciga ahi wuxuu ka ilaaliyaa geedaha canabka cayayaanka iyo cudurrada, wuxuuna taageeraa caafimaadka canabka. Sumadda waxaa lagu daabacay warqad dib loo warshadeeyay oo shahaado leh, iyadoo la adeegsanayo afar midab oo gaar ah, daabacaad dhijitaal ah oo offset ah oo leh dhammaystirro silkscreen ah iyo dahaar difaac ah. Sawiro kor u taagan oo daabacan ayaa lagu beddelay shaabadaynta birta ah, sidaas darteed waraaqaha birta lagu dahaadhay waa laga fogaaday.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Organic Sumadda Khamriga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Organic Sumadda Khamriga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Organic Sumadda Khamriga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer