Soda Grocery Shaqada Ugu Muhiimsan: Baakidhka Cuntada by Lan Shenfan and Xu Jingwen

Soda Grocery Shaqada Ugu Muhiimsan: Baakidhka Cuntada by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2021

Soda Grocery Shaqada Ugu Muhiimsan: Baakidhka Cuntada

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

12,033

Verified Award Winner

Verify Award Status for #120521

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Soda Grocery Shaqada Ugu Muhiimsan: Baakidhka Cuntada

Qoraalka Buugga: Soda Grocery waa naqshad baakidh loogu talagalay cunto xasuus ah oo lagu iibiyo booqdayaasha Macau. Luqadda naqshadaynta waxaa laga soo qaatay baakidhadii dabka-shidaalka ee la soo saari jiray Macau intii lagu jiray qarnigii labaatanaad. Sawirrada afar haween oo laga soo qaatay baakidhadii taariikhiga ahaa ayaa dib loo sawiray iyagoo noqday sawirro casri ah, waxaana lagu daabacay midabo dhiirran. Afar baakidh oo cunto ah ayaa sitay sawirradan, kastoo sanduuq waxaa cabbirkiisu yahay 185 bilood 145 bilood 55 mm. Waraaqda daabacan ee lagu duudduubo iyo lebelada gudaha ayaa lagu dhammeeystiray habab ah oo ay ku jiraan qoritaan dhagax ah (embossing), dahaadhka ultraviolet-ka, birta-huruudda (bronzing), iyo jarista qaabaysan (die cutting). Naqshadaan waxay ilaalinaysaa dabeecadda gobolka halka ay isla markaana la kulmayso dhadhanka casriga ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Soda Grocery Shaqada Ugu Muhiimsan: Baakidhka Cuntada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Soda Grocery Shaqada Ugu Muhiimsan: Baakidhka Cuntada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Soda Grocery Shaqada Ugu Muhiimsan: Baakidhka Cuntada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu