Energy Shaqada Ugu Muhiimsan: Sumadda iyo Aqoonsiga Shirkadda by Edgar Jara

Energy Shaqada Ugu Muhiimsan: Sumadda iyo Aqoonsiga Shirkadda by Edgar Jara is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2021

Energy Shaqada Ugu Muhiimsan: Sumadda iyo Aqoonsiga Shirkadda

by Edgar Jara

Client: Edgar Jara

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

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Hadda Dukaamo View at A' Design Award Press Release Award Badge

Colors

The Design

About Energy Shaqada Ugu Muhiimsan: Sumadda iyo Aqoonsiga Shirkadda

Qoraalka Buugga: Energy waa sumad iyo aqoonsi shirkadeed loo sameeyay shirkad iibisa oo qaybisa shidaal loogu talagalay gaadiidka iyo warshadaha dalka Paraguay. Astaanta waxaa laga dhisay qayb ka mid ah xarafka "e" ee ku jira magaca Energy, oo loo qaabeeyay si ay u sameeyaan xudhaha propeller-ka mishiinka. Propeller-ku wuxuu muujinayaa dhaqdhaqaaq, waxaana ku xidha sumadda dhinacyada gaadiidka iyo warshadaha. Midabada xudhaha waxay tilmaamayaan noocyada kala duwan ee shidaalka la bixiyo. Aqoonsigu wuxuu raacayaa qaab joomatari oo fudud oo leh isbarbardhig sarreeya. Noocyada dhinac-taagan iyo dhinac-jiifsan waxaa lagu qeexay hage sumadeed kaas oo dejinaya xeerarka isticmaalka.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Energy Shaqada Ugu Muhiimsan: Sumadda iyo Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Energy Shaqada Ugu Muhiimsan: Sumadda iyo Aqoonsiga Shirkadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Energy Shaqada Ugu Muhiimsan: Sumadda iyo Aqoonsiga Shirkadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Energy's identity is presented through an imagotipo, whose objective is to represent the company's activity and its values.
Research and development achieved a concept of geometric design, dynamic and showy minimalist style. With an original look ingeniously constructed by a fraction of the typography (e) of the name energy forming the blades of the motor propeller that transcend movement and consequently energy.
In addition to the colors absolutely related to the field, they highlight the design with high contrast.
Dimensions & Packaging: Horizontal Versión: in pixels width: 1000px X height: 288px, in Centimeters width: 35,27 cm X height: 10,15 cm

Vertical Versión: in pixels width: 710px X height: 492px, in Centimeters width: 25 cm X height: 17,38 cm
Tags: Logo, Branding, Visual Identity, Graphic Design
Production Technology: The design methodology used, for the energy project was based on the analysis of automotive and industrial technology, once identified the common element a series of images of the different types of gears, wheels and propellers were collected, these served as a guide to generate the different options until achieving a graphic piece that communicates the essence of the name energy.
The sketches were sketched manually and then scanned and assembled in Corel Draw, once the approved final sketch was selected it was normalized and ran the color gamut in adobe Illustrator.
Design Challenge: The project was a fairly big challenge, being the creation of a trademark for a new fuel distributor emblem whose national competitors and renowned internationalizations have been operating successfully for years in the country, so it had to be something really original and excellent in all its aspects.
The company sought to make brand identity unique and with a great stand out, so the idea of using a fraction of a name letter for the creation of the key element, would be the absolute guarantee of having a truly unique and original product.
Research: The Energy project required a strong brand identity to be visualized and recognized.
It was a large commercial project a commitment as well as a challenge to achieve a really good identity in a very competitive market.
After an arduous research task on various elements, inspiration finally arises and an original idea is achieved that represents the values of the company and the full communication of the name through a highly pregnant and solid imagotype.
Inspiration: The source of inspiration for the brand design of this vehicle fuel marketer in Paraguay was its own name Energy. The quality that this name possesses is a well-known characteristic of movement, and as we all know energy can be used for the impulse of everything we know today. For this reason the main symbol is represented by the blades or propeller of an engine, thus giving it the character and meaning in a very visible way. Transmitting its link with the world of automotive and industry The colors of blades or propeller represent the different types of fuels offered by the company.
Project Duration: The project started in august 2020 and ended in november 2020 in Paraguay
Operation Flow: The Project includes an energy user manual and brand identity standards, which has a wide range of applications and registered possibilities, permitted and unauthorized uses, as well as the rules and guides that will give the brand a solid identification, the symbol has a high pregnancy that can be identified without the need to read the company name once positioned with an excellent marketing campaign.
Image Credits: main image Mockups For Free - vectorforfree.com
image 1 Mockup Anthony Boyd Graphics
image 2 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup