Solemici Packaging Baakidhka Alaabta Hilibka by Dmitry Kultygin

Solemici Packaging Baakidhka Alaabta Hilibka by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2021

Solemici Packaging Baakidhka Alaabta Hilibka

by Dmitry Kultygin

Client: Dmitry Kultygin

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Solemici Packaging Baakidhka Alaabta Hilibka

Solemici waa nashqad baakidh loogu talagalay macmacaanka hilibka Talyaaniga sida salaami iyo prosciutto. Nashqadu waxay isbarbardhigtaa dhadhanka alaabta iyo shaqooyinka farsamada ee fanka Renaissance. Baakidhka ugu weyn waa saxan balaastik ah oo lagu daabacay qaab dhismeed marmar u eg. Madaxa warqadda ah waxaa lagu soo saaray daabacaad offset ah iyo shaabad dahab ah, taasoo taageerta astaanta heerka sare ee alaabta. Saxanka wuxuu leeyahay dherer 225 mm ah iyo balac 123 mm ah. Midabada dhalaalaya iyo faahfaahinta is-barbardhigga ah waxay ka caawiyaan alaabta inay ka soo baxdo shelfka dukaanka. Nashqadu waxay sidoo kale muujinaysaa ixtiraamka hababka wax soo saarka ee dhaqameed.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Solemici Packaging Baakidhka Alaabta Hilibka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Solemici Packaging Baakidhka Alaabta Hilibka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Solemici Packaging Baakidhka Alaabta Hilibka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin