Ghepard Communication Logo Shaqada Koowaad: Logo by Morosan Ioana is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2021

Ghepard Communication Logo Shaqada Koowaad: Logo

by Morosan Ioana

Client: Ghepard Communication

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Ghepard Communication Logo Shaqada Koowaad: Logo

Qoraalka Buugga: Logo-ga Ghepard Communication waa aqoonsi muuqaal ah oo loo abuuray hay'ad suuqgeyn iyo isgaarsiin. Astaanta waxay muujinaysaa muuqaalka dhaqdhaqaaqa leh ee cheetah, oo lagu sawiray laba xariiq oo isku dhumuc ah iyadoo qaabkeedu yahay mid casri ah oo aan wax dheeraad ah lahayn. Dabada dheer ee cheetah-ku wuxuu door weyn ka ciyaaraa naqshadda. Muuqaalka wuxuu isticmaalaa midab dahab oo aan dhalaalin oo lagu daray midab qaali ah, taasoo calaamadda siinaysa muuqaal siman oo qurux badan. Qoraalka logo-ga waxaa lagu dhejiyay astaanta hoosteeda, laba-daasna waxay wada sameeyaan qaab leydi ah. Logo-ga waxaa lagu isticmaali karaa asal cad, madow ama midab kasta oo kale.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Ghepard Communication Logo Shaqada Koowaad: Logo waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Ghepard Communication Logo Shaqada Koowaad: Logo waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Ghepard Communication Logo Shaqada Koowaad: Logo waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Dimensions & Packaging: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Tags: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Production Technology: Corel Draw and Adobe Creative Suite.
Design Challenge: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Research: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Inspiration: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Project Duration: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Operation Flow: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Team Members: Ioana Morosan
Image Credits: Product images and animation: Ioana Morosan