Luzhou Laojiao 1915 Primary Function: Baakadaynta Dhalada Khamriga by Haijun Shen

Luzhou Laojiao 1915 Primary Function: Baakadaynta Dhalada Khamriga by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2021

Luzhou Laojiao 1915 Primary Function: Baakadaynta Dhalada Khamriga

by Haijun Shen

Client: DIGA Creative design

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Primary Function: Baakadaynta Dhalada Khamriga

Luzhou Laojiao 1915 waa baakad loogu talagalay khamriga Shiinaha ee baijiu. Dhaladu waxay u qaabaysan tahay doon shiraac leh, astaamaha muuqaalka ahna waxaa laga soo saaray khariidadda Jiangyang ee Luzhou. Qaabka qalloocan wuxuu tilmaamayaa dareeraha ku dhex socda oo wuxuu bixiyaa dareen raaxo leh gacanta markii la qabto. Dhaladu waxay ka samaysan tahay galaas leh midab la buufiyay iyo calaamad astaan oo la dhejiyay. Sanduuqa waxaa lagu dhammeeyay naxaas, qorista la sameeyay, iyo calaamad astaan oo la dhejiyay. Baakaddu waxay cabbirkeedu yahay 58 x 158 x 350 milimitir. Ujeeddadu waa muuqaal khafiif ah oo raaxo leh oo loogu talagalay cabbayaasha da'doodu u dhaxayso 30 ilaa 40 sano, oo leh dareen casri ah oo heersare ah kaas oo ilaaliya astaanta dhaqameed.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Luzhou Laojiao 1915 Primary Function: Baakadaynta Dhalada Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Luzhou Laojiao 1915 Primary Function: Baakadaynta Dhalada Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Luzhou Laojiao 1915 Primary Function: Baakadaynta Dhalada Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin