Naxaas Garaafig · 2021
He He Astaanta Ganacsiga (Logo)
by Chao Yang, Jianhua Dong and Sy Xiang
- Abaalmarinta Naxaasta ah ee A' Design Award 2021 in Garaafig
- CLIENT: Zhejiang taijiuxian Agricultural Development Co., Ltd
- Estimated Number of Design Views: 9,597
- Verification code A7EA85141F · Verify this award
Colors
About He He Astaanta Ganacsiga (Logo)
He He waa astaan (logo) ganacsi oo loo abuuray brand alaabo beeraaleed oo fanni ah. Naqshaddu waxay isku daraysaa xarafka Shiinaha ee "he" iyo calaamadda Reer Galbeedka ee "ampersand" (&), maadaama labadooduba ay muujinayaan fikradda isku-dhafka. Labada calaamadood waxaa lagu daray hal xaraf/astaan oo la garan karo xagga bariga iyo galbeedka labadaba. Hal-abuurnimada garaafiyeed waxaa loo isticmaalay in lagu buuxiyo calaamadda iyo sawirrada taageera ee ay ka kooban yihiin muuqaalo dhaqameed iyo fanni oo ka soo jeeda Shiinaha iyo Yurub. Astaantani ma laha cabbir go'an, waxaana si toos ah loogu dabaqi karaa xirmooyinka (packaging) iyo xayeysiinta bannaanka.
About the Abaalmarinta Naxaasta ah ee A' Design Award
He He Astaanta Ganacsiga (Logo) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. He He Astaanta Ganacsiga (Logo) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. He He Astaanta Ganacsiga (Logo) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Brand image design, logo design, Chinese culture, western culture, integration
- Production Technology
- The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
- Design Challenge
- The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
- Research
- The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.
This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style. - Inspiration
- The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
- Project Duration
- The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
- Operation Flow
- These visual graphic design can be directly used in packaging and outdoor publicity.
- Image Credits
- Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong
