Flowering Street Aqoonsiga Sumadda Samafalka oo uu sameeyey Mingjun Jiang

Naqshadda Flowering Street Aqoonsiga Sumadda Samafalka oo uu sameeyey Mingjun Jiang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2021

Flowering Street Aqoonsiga Sumadda Samafalka

Mingjun Jiang uu sameeyay

Macmiilka: Monka Design

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #121372

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Flowering Street Aqoonsiga Sumadda Samafalka

Flowering Street waa aqoonsi sumad samafal oo loo abuuray in lagu taageero dadka la'aan hoy ku nool magaalada London. Sumaddani waxay u ogolaataa iibiyeyaasha la'aan hoyga inay soo saaraan dakhli iyagoo iibinaya ubaxyo qiimo suuq caadi ah, halkii ay ku tiirsanaan lahaayeen ikhraamaad. Qaabka summadda (logo) waxaa ka dhashay calaamadaha waddooyinka London, taasoo tixraacaysa erayga "saaxiibbada waddada" ee lagu isticmaalo dadka seexda bannaanka. Xidhmo kasta oo ubax ah waxaa lagu duudduubaa wargeysyo duug ah oo la soo ururiyay, waxaana lagu xidhaa xadhig dabiici ah oo hemp ah, waxaana kale oo la siiyaa kaarka mahadnaqid. Alaabta dabiiciga ah ee dib-loo-warshadeeyo way jaban tahay marka la duudduubayo, taasoo suurtagelinaysa in in ka badan iibiyeyaal la taageero.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Flowering Street Aqoonsiga Sumadda Samafalka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Flowering Street Aqoonsiga Sumadda Samafalka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Flowering Street Aqoonsiga Sumadda Samafalka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Cabbirka & Qaabaynta: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Summado: charity, homeless, London, branding, visual, identity, flower
Tiknoloojiyada Soo Saarka: Flowers sold by the homeless.
Caqabadda Naqshadda: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Cilmi-baadhis: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Dhiirrigelinta: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Muddada Mashruuca: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Socodka Hawlgalka: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Shatiyada: none
Xubnaha Kooxda: Mingjun Jiang
Amaanta Sawirrada: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019