Chef's Shaqada Ugu Muhiimsan: Sumadda Biirka oo uu sameeyey Ana Mrazek Lugarov

Naqshadda Chef's Shaqada Ugu Muhiimsan: Sumadda Biirka oo uu sameeyey Ana Mrazek Lugarov waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2021

Chef's Shaqada Ugu Muhiimsan: Sumadda Biirka

Ana Mrazek Lugarov uu sameeyay

Macmiilka: atelier ANII

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

12,737

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #121561

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Chef's Shaqada Ugu Muhiimsan: Sumadda Biirka

Qoraalka Buugga: Chef's waa summad loogu naqshadeeyay biir wadajir ah oo ay abuureen shef, samayn khamriga iyo dadka biirka sameeya. Biirku wuxuu isku daraa sifooyinka biirka iyo khamriga, waxaana loogu talagalay suuqa cuntada sare. Summaddu waxay raacdaa luqadda muuqaalka ee summadaha khamriga iyada oo la adeegsanayo qaab-dhismeed nadiif ah, walxo tayo sare leh, iyo far qurxoon oo casri ah isla markaana caadi ah. Dharka caadiga ah ee shefyada, jaakada cad ee laba-sadar ah oo leh badhamo madow, ayaa ahaa waxa halgeeyay naqshadda, halka khad dahab ah uu muujinayo qurux dheeraad ah. Daabacaadda offset-ka, warqadda dahabka ah, iyo boodhka dhabta ah ee saddex-dhinac leh ayaa lagu daabacay warqad qaab-qab leh oo aan la dabooolin.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Chef's Shaqada Ugu Muhiimsan: Sumadda Biirka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Chef's Shaqada Ugu Muhiimsan: Sumadda Biirka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Chef's Shaqada Ugu Muhiimsan: Sumadda Biirka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Cabbirka & Qaabaynta: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Summado: beer, beer label, minimalistic design, elegant, sophisticated, label design
Tiknoloojiyada Soo Saarka: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Caqabadda Naqshadda: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Cilmi-baadhis: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Dhiirrigelinta: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Muddada Mashruuca: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Socodka Hawlgalka: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.