Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis by Egor Maraev

Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Filimka, Fiidiyowga iyo Kartamada Competition Category.

NaxaasFilim· 2022

Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis

by Egor Maraev

Client: Blaster Studio

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Filim Category

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Colors

The Design

About Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis

Qoraalka Buugga: Tinkoff Investment waa muuqaal xayeysiis dhinta soddon ilbiriqsi ah oo loogu talagalay adeeg maalgashi oo bangi. Muuqaalku wuxuu bandhigayaa George Washington isaga oo ah jilaaga ugu weyn. Wuxuu ku fadhiyaa kursi dheer isagoo cunaya pizza, oo daallan iyo caajis ah, waxaana uu matalaa lacagta. Sawirka aan caadiga ahayn ayaa sida fikradda ugu weyn, taasoo ah in lacagta lagu haayo qaab wanaagsan loona diyaariyo si ay u shaqeyso. Muuqaalka wuxuu isku daraa animation-ka cel-ka iyo animation-ka cutout-ka, isagoo lagu daray isku-dhafka dhijitaalka ah. Muuqaalka waxaa si baahsan loo soo bandhigay isagoo ah preroll ka hor muuqaallada online-ka, waxaana uu gaadhay heer sare oo isbeddel (conversion rate) ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin