Beer Mail by Volfas Engelman Primary Function: Baakaddaynta Biirka Farsamada Gacanta oo uu sameeyey Bold Brands

Naqshadda Beer Mail by Volfas Engelman Primary Function: Baakaddaynta Biirka Farsamada Gacanta oo uu sameeyey Bold Brands waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2021

Beer Mail by Volfas Engelman Primary Function: Baakaddaynta Biirka Farsamada Gacanta

Bold Brands uu sameeyay

Macmiilka: Bold Brands

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

25,457

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #122875

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Beer Mail by Volfas Engelman Primary Function: Baakaddaynta Biirka Farsamada Gacanta

Beer Mail waa naqshad baakaddayn oo loogu talagalay noocyada kala duwan ee biirka farsamada gacanta. Sumadaha waxaa loo qaabeeyay sida shaambooyinka boostada, taasoo tixraacaysa magaca astaanta iyo tayada la ururin karo ee shaambooyinka. Nooc kasta wuxuu leeyahay sawir isku-dhafan oo isku xiraya walxo marka hore u muuqda sidii kuwo aan xiriir lahayn. Waxyaabaha lagu isticmaalo biirka ayaa lagu qariyay gudaha sawirada, si macmiilku u raadiyo. Biirka waxaa lagu iibiyaa dhalooyin muraayad ah oo 330 ml ah oo leh sumado si dijitaal ah loo daabacay iyo qasacado la daabacay oo 500 ml ah. Naqshaddu waxay ka tarjumaysaa tirooyinka yar ee wax soo saarka noocan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Beer Mail by Volfas Engelman Primary Function: Baakaddaynta Biirka Farsamada Gacanta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Beer Mail by Volfas Engelman Primary Function: Baakaddaynta Biirka Farsamada Gacanta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Beer Mail by Volfas Engelman Primary Function: Baakaddaynta Biirka Farsamada Gacanta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Cabbirka & Qaabaynta: 500 ml cans HD printed.
330 ml glass bottles with labels.
Summado: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Tiknoloojiyada Soo Saarka: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Caqabadda Naqshadda: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Cilmi-baadhis: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Dhiirrigelinta: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Muddada Mashruuca: This project started in January 2020 and is still ongoing adding a new variety every other month.
Socodka Hawlgalka: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Xubnaha Kooxda: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Amaanta Sawirrada: Illustrations & Visuals: Sandra Ramoskaite