OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka by Bold Brands

OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka by Bold Brands is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2021

OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka

by Bold Brands

Client: Bold Brands

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka

Qoraalka Buugga: OHO Lentil Chips waa naqshad baakadeyn oo loogu talagalay cunto fudud oo lawska (lentil) ku salaysan. Boorsada waxay le'eg tahay 190 x 250 x 50 mm, waxaana lagu daabacay polypropylene iyadoo la adeegsanayo farsamada flexography, oo leh dhalo warqad taaban kara. Asalka warqadda kraft ayaa beddelay midabada dhalaalaya ee caadiga ku ah qaybta cuntooyinka fudud, wuxuuna siiyaa muuqaal dabiici ah. Qaybaha sawir-qaabeed ee la sameeyay waxay kordhiyaan dabeecad madadaalo leh, halka dhadhamada lagu muujiyo sawirro tayo sare leh oo turjumaya. Isku darka labadan qaab ayaa alaabta ka dhigaya mid si sahal ah loo aqoonsado, waxaana loo soo bandhigaa sida ikhtiyaar cunto fudud oo caafimaad leh.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite