Baltija Chocolate Collection Primary Function: Baakadaynta Nacnaca by Bold Brands is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2021
Baltija Chocolate Collection Primary Function: Baakadaynta Nacnaca
by Bold Brands
Client: Bold Brands
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Baltija Chocolate Collection Primary Function: Baakadaynta Nacnaca
Baltija waa taxane baakado ah oo loogu talagalay ururinta shukulaatada lagu iibiyo gobolka Baltic. Magaca wuxuu ka yimid ereyga Litwaani ee loola jeedo Badda Baltic, taasoo dhiirigelisay naqshadda. Toobiiye iyo muuqaal bad ah ayaa lagu sawiray qaab Fiktooriyaan qadiimi ah, oo leh qaabab hir-hiraysa oo tilmaamaya dhaqdhaqaaqa biyaha. Ma jiraan calaamado qaran oo la isticmaalay, sidaas darteed baakadu waxay matalaysaa gobolka oo dhan halkii ay ka matali lahayd hal dal. Midab buluug ah oo cagaar-madow qoto dheer wuxuu ku daraa muuqaal qurxoon. Sanduuqyada iyo baqshadaha waxaa laga sameeyay warqad, waxaa lagu daabacay offset, waxaana lagu dhammeeyay warnish matte ah iyo faahfaahin foyl naxaas ah.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Baltija Chocolate Collection Primary Function: Baakadaynta Nacnaca waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Baltija Chocolate Collection Primary Function: Baakadaynta Nacnaca waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Baltija Chocolate Collection Primary Function: Baakadaynta Nacnaca waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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