Full Moon Xayeysiiska Baraha Bulshada by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.
LacagXayeysiin· 2021
Full Moon Xayeysiiska Baraha Bulshada
Client: Rothco, part of Accenture Interactive
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xayeysiin Category
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The Design
About Full Moon Xayeysiiska Baraha Bulshada
Full Moon waa xayeysiis baraha bulshada ah oo loo abuuray Guinness. Sawirku waxa lagu daabacay borsooyinka iyo sheekooyinka Facebook iyo Instagram habeenkii Halloween sannadkii 2020, markii dayax buluug ah oo naadir ah lagu arkay adduunka oo dhan. Sawirka waxa lagu soo saaray hagaajin iyo farsamaynta sawirka Adobe Photoshop. Tixraacyo dayax oo shar sare leh, sawirro astaanta ganacsi iyo dhalooyinka biirka ayaa lagu isku daray lakab lakab si loo sameeyo hal sawir. Ujeeddadu waxay ahayd in lagu biiro wada hadal caalami ah oo leh xiriir fudud oo u dhexeeya dayaxa iyo galaas biir ah.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Full Moon Xayeysiiska Baraha Bulshada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Full Moon Xayeysiiska Baraha Bulshada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Full Moon Xayeysiiska Baraha Bulshada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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