Xphere Aqoonsiga Shirkadda ee Dib-loo-dhisidda by Yibang Design and Xiner Zheng

Xphere Aqoonsiga Shirkadda ee Dib-loo-dhisidda by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2021

Xphere Aqoonsiga Shirkadda ee Dib-loo-dhisidda

by Yibang Design and Xiner Zheng

Client: Yibang

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Aqoonsiga Shirkadda ee Dib-loo-dhisidda

Xphere waa naqshad aqoonsi shirkadeed oo loo sameeyay sumadda Rongxing. Magaca Xphere wuxuu ka soo jeedaa magaca sumadda Shiinaha ee Rongxing, oo macnaheedu yahay "goobo barwaaqo leh." Aqoonsigan wuxuu ku biirinayaa macnaha magaca Shiinaha iyo magaca Ingiriiska hal luqad muuqaal ah. Astaanta waxaa dhiirigelisay qaababka xiddig, waxaana la mariyay gooyn is-waafajin oo la dabaqay labada astaan ee logo-ga—kan Ingiriiska iyo kan Shiinaha. Midabada dhalaalaya iyo muuqaalada xoogga leh ayaa muujiya khadka alaabta heerka sare. Waxyaabaha la daabacay waxay isticmaalaan waraaq culus oo aan dhalaalin, kaadhka ganacsiga iyo kaadhka mahad-naqashadana waxay sitaan sumad logo ah oo la qoray si dabacsan (embossed).

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Xphere Aqoonsiga Shirkadda ee Dib-loo-dhisidda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Xphere Aqoonsiga Shirkadda ee Dib-loo-dhisidda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Xphere Aqoonsiga Shirkadda ee Dib-loo-dhisidda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang