Platanus Primary Function: Aqoonsiga Shirkadeed by Pedro Panetto

Platanus Primary Function: Aqoonsiga Shirkadeed by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2021

Platanus Primary Function: Aqoonsiga Shirkadeed

by Pedro Panetto

Client: Pedro Panetto

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Platanus Primary Function: Aqoonsiga Shirkadeed

Platanus waa aqoonsi shirkadeed oo loo abuuray xafiis dhakhtar cudurada maskaxda oo leh hab bini'aadamnimo ku dhisan daryeelka caafimaadka. Magaca wuxuu tixraacayaa geedka platanus ee ku yaal jasiiradda Kos, halkaas oo Hippocrates uu ka baray dhakhtarrada ugu horreeya cilmiga daawaynta. Astaanta waxay isku keentaa tiir Giriig ah, qaab-dhismeed geed ah, caleemo, midho, laamo iyo saacad-baar ciid ah, oo lagu sawiray hal khadka joogto ah. Farta qoraalka waxaa gaar ahaan loogu naqshadeeyay astaanta waxayna raacaysaa saamiyada astaanta. Qaababka, sawirrada iyo qalabka qoraalka waxay dhammaystiraan luqadda muuqaalka ee is-waafaqsan.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Platanus Primary Function: Aqoonsiga Shirkadeed waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Platanus Primary Function: Aqoonsiga Shirkadeed waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Platanus Primary Function: Aqoonsiga Shirkadeed waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

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