Naxaas Xirmooyin · 2021
Tsarsky Reserve Baakadaha Warqaddu
- Abaalmarinta Naxaasta ah ee A' Design Award 2021 in Xirmooyin
- CLIENT: Tsarsky Reserve
- Estimated Number of Design Views: 12,095
- Verification code E077C9A421 · Verify this award
Colors
About Tsarsky Reserve Baakadaha Warqaddu
Hadafka xirmada alaabada la qaboojiyey ee dhammaatay waa in la abuuro sawir soo jiidasho leh oo calaamad ah oo ka fogaanaya muuqaalka dhaqameed ee cuntada oo saxan saaran. Xalka qaabka ku salaysan ayaa loo doortay mid ka dhigaya indhihii macaamiishu mar horeba ku raaxaystaan cuntada. Midabada loo isticmaalo in lagu matalo waxaa hubaal ah in laga aqoonsan karo nashqadaha kale ee cuntada. Intaa waxaa dheer, fudaydka foomamka naqshaddan ayaa hoosta ka xariiqaya habka casriga ah isla markaana waxay si isku mid ah u muujinayaan fikradda caalamiga ah. Natiijadu waxay tahay, naqshaddani waxay ka dhigaysaa badeecada mid sahlan in ay jecel yihiin daawadayaasha kala duwan
About the Abaalmarinta Naxaasta ah ee A' Design Award
Tsarsky Reserve Baakadaha Warqaddu waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Tsarsky Reserve Baakadaha Warqaddu waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Tsarsky Reserve Baakadaha Warqaddu si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
- Dimensions & Packaging
- One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
- Tags
- meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
- Production Technology
- Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
- Design Challenge
- Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
- Research
- Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
- Inspiration
- Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
- Project Duration
- Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia - Operation Flow
- This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
- Patents
- Trademark 2021. Trademark Holder NESANS Company
- Image Credits
- All of the separate images are given by client
