Bel Gusto Primary Function: Baakidhka Baastada by Olga Takhtarova

Bel Gusto Primary Function: Baakidhka Baastada by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2021

Bel Gusto Primary Function: Baakidhka Baastada

by Olga Takhtarova

Client: Sot F&d

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Bel Gusto Primary Function: Baakidhka Baastada

Book Text: Bel Gusto waa naqshad baakidh loogu talagalay khad baasto cusub oo laga sameeyay sarreenka durum. Baakidhka waxaa loo naqshadeeyay sida boostada laga soo diray Talyaaniga. Waxaa la isticmaalay tigidhada boostada, calaamadaha boostada, sawirada gacanta lagu sawiray oo ah meelaha taariikhiga ah ee Talyaaniga, iyo ku-dayasho warqadda kraft. Daaqad la iska dhex arki karo ayaa u ogolaanaysa iibsadaha inuu arko baastada ku jirta sanduuqa ka hor iibsashada. Xariiqyada midabaysan ee leh isku darsanaan iyo dhalaal isku mid ah ayaa kala saaraya qaababka kala duwan ee baastada ku jira khadka. Baakidhyada waxaa lagu daabacay filim PET oo leh warshad doorasho ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Bel Gusto Primary Function: Baakidhka Baastada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Bel Gusto Primary Function: Baakidhka Baastada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Bel Gusto Primary Function: Baakidhka Baastada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.