La Boutique Jzn Naqshadeynta Gudaha Dukaanka Buskudka by Millton Yu is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.
NaxaasGudaha· 2021
La Boutique Jzn Naqshadeynta Gudaha Dukaanka Buskudka
by Millton Yu
Client: M. INTERIOR DESIGN Co., LTD
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category
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The Design
About La Boutique Jzn Naqshadeynta Gudaha Dukaanka Buskudka
La Boutique Jzn waa naqshadeynta gudaha dukaan buskud ah oo ku yaal Taipei, Taiwan, kaas oo la dhammeeyay Noofembar 2019. Meesha 68 mitir laba jibbaaran ah waxay soo bandhigaysaa astaan ganacsi buskud ah oo boqol sano jir ah si casri ah. Midabka dahabka-cas ee aan dhalaalin ayaa beddelay midabka guduudan ee dhaqameed ee dabaaldegyada, wuxuuna dukaanka siiyaa dabeecad jilicsan oo xasilloon. Qaababka afar-gees ah iyo wareegga ah ayaa u shaqeeya sida astaamo shirkadeed, waxaana ay ka soo muuqdaan qaabka daaqadaha shabaggan Shiinaha, qaabka saqafka, geeska qalloocan ee kaunterka, albaabbada armaajooyinka rattan-ka la sameeyay, gadaasha kuraasta, iyo khadadka birta ee lagu daray dhulka.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
La Boutique Jzn Naqshadeynta Gudaha Dukaanka Buskudka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. La Boutique Jzn Naqshadeynta Gudaha Dukaanka Buskudka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. La Boutique Jzn Naqshadeynta Gudaha Dukaanka Buskudka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
- Dimensions & Packaging
- The project is 68 square meter.
- Tags
- Commercial, Shop, Interior Design, Space, Food
- Production Technology
- To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
- Design Challenge
- The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
- Research
- The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
- Inspiration
- While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
- Project Duration
- The project finished in November 2019 in Taipei, Taiwan.
- Operation Flow
- When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
- Team Members
- Designer: Millton Yu
- Image Credits
- Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.
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