Dodoshine Aqoonsiga Sumadda by Xu Chen and Rong Zhang

Dodoshine Aqoonsiga Sumadda by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

Dodoshine Aqoonsiga Sumadda

by Xu Chen and Rong Zhang

Client: Dodoshine

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dodoshine Aqoonsiga Sumadda

Dodoshine waa aqoonsi sumad oo loo abuuray sumad qalab-hoyeed oo isticmaasha tignoolajiyada nadiifinta ultraviolet-ka. Magaca wuxuu tixraacayaa caadada Shiinaha ee ah in alaabta lagu dhigo qorraxda si loogu dilo bakteeriyada, dhaqan la xiriira labadaba noloshiisa caafimaadka qaba iyo tignoolajiyada ultraviolet-ka. Nooca xarafka wuxuu ku salaysan yahay nooc xarfeed geesinimo leh oo aan lahayn faro-yare (bold sans serif), oo lagu daray faahfaahin serif ah oo la mid ah kuwa inta badan ay isticmaalaan sumadaha moodada. Isku-darkani wuxuu sumadda siinayaa muuqaal qorraxdheer iyo mid xoogaa u eg moodada. Nooca xarafka waxaa lagu daabici karaa alaabta iyo agabka suuq-geynta cabbirkiisa ugu yar oo ah 34 by 10 milimitir.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Dodoshine Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Dodoshine Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Dodoshine Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions & Packaging: It can be print on the minimal size at 34mm x 10mm.
Tags: logo, shine, logotype, typeface, font
Production Technology: It can be print on the product or marketing material.
Design Challenge: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Research: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Project Duration: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow: People can see and read it. And then they can understand the meaning of the logo.
Team Members: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu