Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega by 19 Poludnik Agencja Reklamowa

Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2021

Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega

Qoraalka Buugga: Mazurro waa naqshad xirmo oo loogu talagalay kafeega. Naqshadu waxay ku dhisan tahay qaab garaaf gaar ah oo ku salaysan xarafka M. Qaabku wuxuu siiyaa kiisaska kafeega muuqaal xoog leh oo iska soo taagan. Qaabka joomatari ee fudud iyo kala duwanaanshaha xooggan waxay gacan ka geystaan in kiisasku ku soo baxaan alaabta laga iibiyo dukaammada. Qaabkan waxaa ka dhashay hal-abuurka Josef Hoffmann, oo ah mid ka mid ah aasaasayaasha Vienna Workshop, kaas oo qaabab fudud uu saameyn ku yeeshay bilowga casriyeynta hore. Kiisaska waxaa lagu daabacaa daabacaadda flexographic-ka. Waxaa la bixiyaa saddex dhadhan, mid kasta oo leh midab kala duwan iyo saldhig cad oo abuura saameyn birlaha ah oo ku dhaca meelo la doortay.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020