Sienna Monroe Shaqada Koowaad: Xirmada Alaabta Qurxinta by Ricci Williams

Sienna Monroe Shaqada Koowaad: Xirmada Alaabta Qurxinta by Ricci Williams is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2021

Sienna Monroe Shaqada Koowaad: Xirmada Alaabta Qurxinta

by Ricci Williams

Client: Summerhouse Collective

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Sienna Monroe Shaqada Koowaad: Xirmada Alaabta Qurxinta

Sienna Monroe waa aqoonsiga sumadda iyo xirmada alaabta loogu talagalay xariiq alaab qurxin ah oo ka samaysan dhirta oo aan xayawaan lagu tijaabin. Sanduuqa hadiyadda wuxuu sidoo kale u shaqeeyaa sanduuq loo isticmaalo dirista dalabyada online-ka, taasoo yaraysa qashinka. Sanduuqa waxaa laga sameeyay kartoon dib-loo-warshadeeyay oo aan dahaadhsanayn kana kobcaya dabiiciga ah, oo lagu daabacay khad khudaar laga sameeyay. Dhalooyinka waxaa laga sameeyay galaas, oo ah shay dib-loogu warshadeyn karo si joogto ah, sumadaha (labels) waxaana loo isticmaalay warqad dib-loo-warshadeeyay oo ka yimid isticmaalayaasha. Qaab dabiici ah oo daabacan ayaa jilciya farta caanka ah ee qoraalka. Xirmadan waxaa loogu talagalay in la haysto oo dib loo isticmaalo ka dib marka alaabtu dhammaato.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Sienna Monroe Shaqada Koowaad: Xirmada Alaabta Qurxinta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Sienna Monroe Shaqada Koowaad: Xirmada Alaabta Qurxinta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Sienna Monroe Shaqada Koowaad: Xirmada Alaabta Qurxinta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensions & Packaging: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Tags: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Production Technology: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Design Challenge: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Research: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiration: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Project Duration: The project was completed in Los Angeles during the summer of 2020.
Operation Flow: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.