Staom Jewelry Gudaha Dukaanka Dahabka ee Jewelry by Rong Zeng

Staom Jewelry Gudaha Dukaanka Dahabka ee Jewelry by Rong Zeng is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

NaxaasGudaha· 2022

Staom Jewelry Gudaha Dukaanka Dahabka ee Jewelry

by Rong Zeng

Client: Xad

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry Gudaha Dukaanka Dahabka ee Jewelry

Staom Jewelry waa gudaha dukaan dahab oo dahaadhsan 200 mitir oo laba jibbaaran, oo dherer sagxaddiisu ku dhow yahay 3 mitir. Naqshaddu waxay ku dhisan tahay fikradda ah in dheeman iyo koonka labaduba matalayaan waarnaanta aan dhamaanayn. Booqdayaashu waxay maraan corridor, iridda ku taal dhamaadka jidka gaagaaban, iyo aag muraayad ah, iyadoo isku xigxiga si ay u soo bandhigto safar ka bilaabma dhulka una socda hawada sare. Waxaa loo isticmaalay bir birlab ah oo muraayad leh (mirror stainless steel), dhagax marble oo madow oo muraayad leh, rinji fanka semento ah, iyo bir birlab ah oo la sawiray. Muraayadaha iyo qaababka aan caadiga ahayn ayaa yareeya dareenka gidaarrada, taasoo ka dhigaysa meesha mid u muuqata mid aan xad lahayn.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Staom Jewelry Gudaha Dukaanka Dahabka ee Jewelry waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Staom Jewelry Gudaha Dukaanka Dahabka ee Jewelry waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Staom Jewelry Gudaha Dukaanka Dahabka ee Jewelry si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui