Souldar Cracker Shaqada Ugu Muhiimsan: Xirmada Sanacyada (Snack Packaging) by Yeqin Chen

Souldar Cracker Shaqada Ugu Muhiimsan: Xirmada Sanacyada (Snack Packaging) by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2022

Souldar Cracker Shaqada Ugu Muhiimsan: Xirmada Sanacyada (Snack Packaging)

by Yeqin Chen

Client: Dali Foods Group

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Souldar Cracker Shaqada Ugu Muhiimsan: Xirmada Sanacyada (Snack Packaging)

Qoraalka Buugga: Souldar Cracker waa naqshad xirmo oo loogu talagalay sanac soda ah oo dhadhan shukulaato leh. Alaabta waxaa lagu dhex dhigay bartamaha qaab-dhismeedka muuqaalka. Dhinaca bidix, qaab-dhismeed cad ayaa sanacyada ku kala qaybiyay masaafooyin kala duwan si loo balaadhiyo dareenka bannaanka aagga xaddidan. Saylada shukulaatada ayaa kaga soo shubmaysa xagga sare xirmada sida roobka, taasoo muuqaal taagan u beddesha mid firfircoon. Midabka bunni ayaa loo isticmaalay midabka ugu weyn si loo muujiyo dhadhanka. Baaskiilada dibadda waxaa laga sameeyay waraaq caag ah (ivory board), iyadoo qaybaha la doortay lagu daabacay daahfur dahab ah. Sanac kasta ayaa gudaha sanduuqa lagu duudduubay si gaar ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Souldar Cracker Shaqada Ugu Muhiimsan: Xirmada Sanacyada (Snack Packaging) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Souldar Cracker Shaqada Ugu Muhiimsan: Xirmada Sanacyada (Snack Packaging) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Souldar Cracker Shaqada Ugu Muhiimsan: Xirmada Sanacyada (Snack Packaging) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen