Zhen Hao E Xirmada Cuntada Eeyaha by Yuchen Han

Zhen Hao E Xirmada Cuntada Eeyaha by Yuchen Han is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2022

Zhen Hao E Xirmada Cuntada Eeyaha

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Zhen Hao E Xirmada Cuntada Eeyaha

Zhen Hao E waa taxane xirmo oo loogu talagalay cuntada eeyaha iyo cunnooyinka fudud ee eeyaha. Naqshadu waxay ka soo qaadataa dhaqanka Shiinaha iyadoo eeyaha loo muujinayo sida boqorrada hore ee da'yo kala duwan. Dalka Shiinaha, dadka leh eeyaha ayaa badanaa lagu tilmaamaa saraakiil u adeega xayawaankooda, fikraddaasna waxay qaabaysaa sawirrada la sameeyay. Jilayaasha eeyaha ee majaajillada ah waxay muujinayaan kooxda cabbirka, iyagoo kala saaraya eeyaha yaryar ee ka soocan eeyaha dhexdhexaadka ah iyo kuwa waaweyn. Midabo kala duwan ayaa kala saaraya cuntada eeyaha iyo cunnooyinka fudud, taasoo ka dhigaysa in taxanaha si fudud loo fahmo. Waxaa la isticmaalay warqad dib-loo-warshadeeyay, warqad qallafsan (corrugated paper) iyo boorsooyin foolar aluminium ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Zhen Hao E Xirmada Cuntada Eeyaha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Zhen Hao E Xirmada Cuntada Eeyaha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Zhen Hao E Xirmada Cuntada Eeyaha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.