The Treasure of Zbojniks Sumadda Dhalada oo uu sameeyey Sasha Sharavarau

Naqshadda The Treasure of Zbojniks Sumadda Dhalada oo uu sameeyey Sasha Sharavarau waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXirmooyin· 2022

The Treasure of Zbojniks Sumadda Dhalada

Sasha Sharavarau uu sameeyay

Macmiilka: St. Nicolaus (client company); Zbojnicka (brand)

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #127368

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan The Treasure of Zbojniks Sumadda Dhalada

Khasnadda Zbojniks waa naqshad sumadeed loo sameeyay khamriga miraha laga soo dheefsho ee Zbojnicka. Zbojnicka oo afka Slovak ah macneheedu waa wax uu leeyahay Zbojnik. Zbojnik-yadu waxay ahaayeen tuugo ka qayb qaatay kacdoonnadii ka dhanka ahaa addoonsiga dhulka, dadkuna waxay rumaysnaayeen inay khasnado ku qariyeen buuraha Slovakia. Sumaddu waxay khamriga miraha u soo bandhigaysaa sidii khasnadda Zbojniks. Buurta Velky Rozsutec ayaa lagu muujiyay dusha sare, halka qurxinno dhaqameed oo Slovak ah oo ka yimid gobollo kala duwan ay hareereeyaan naqshadda. Sawirro qaab-xardhan ah ayaa lagu daabacay laba midab warqad kareem ah oo aan dhalaalayn oo leh muuqaal jilicsan. Magaca badeecada waxaa lagu dhejiyay xardhid dahab ah oo kor u taagan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

The Treasure of Zbojniks Sumadda Dhalada waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. The Treasure of Zbojniks Sumadda Dhalada waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. The Treasure of Zbojniks Sumadda Dhalada waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Cabbirka & Qaabaynta: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Summado: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Tiknoloojiyada Soo Saarka: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Caqabadda Naqshadda: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Dhiirrigelinta: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Muddada Mashruuca: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Socodka Hawlgalka: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Xubnaha Kooxda: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Amaanta Sawirrada: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)