Tralock Shaqada Koowaad: Baakadhka Quful by Bakhtiyar Baimurzayev

Tralock Shaqada Koowaad: Baakadhka Quful by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2022

Tralock Shaqada Koowaad: Baakadhka Quful

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Tralock Shaqada Koowaad: Baakadhka Quful

Qoraalka Buugga: Tralock waa baakadh loogu talagalay quful shandad safar. Sanduuqu wuxuu leeyahay qaab shandad yar, taas oo si toos ah baakadhka ugu xiraysa ujeeddada alaabta. Magaca wuxuu isku daraa ereyada "travelling" (safar) iyo "lock" (quful), qoraalka logo-ga ah xarafka "o" wuxuu leeyahay qaab god fure. Qaab-dhismeedku wuxuu leeyahay laba lakab. Xudunta blister-ka ayaa hayn quful iyo furayaasha meel go'an, halka lakabka kadhka ah uu sido naqshadda daabacan. Goob la jaray (diecut) ayaa u oggolaanaysa iibsadaha inuu arko alaabta gudaha ku jirta. Midabada dhalaalaya waxay ka tarjumayaan mowduuca safarka iyo waxay caawiyaan in baakadhku si gaar ah u muuqdo.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Tralock Shaqada Koowaad: Baakadhka Quful waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Tralock Shaqada Koowaad: Baakadhka Quful waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Tralock Shaqada Koowaad: Baakadhka Quful si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev