Auspicious Beast Qaab-dhismeedka Sawirrada by Guangzhou Kemei Commodity Co., Ltd.

Auspicious Beast Qaab-dhismeedka Sawirrada by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2022

Auspicious Beast Qaab-dhismeedka Sawirrada

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Auspicious Beast Qaab-dhismeedka Sawirrada

Xayawaanka Nasiibka Wanaagsan waa taxane qaab-dhismeed sawir ah oo gacanta lagu rinjeeyay loogu talagalay alaabta macaamiisha. Taxanuhu wuxuu soo bandhigayaa afar xayawaan oo nasiib leh oo ka yimid dhaqanka Shiinaha: kalluunka carp-ka, korongorada, libaaxa, iyo kylin-ka, kuwaas oo matalaya hodantinimo, cimri dheer, badbaado, iyo nasiib wanaagsan. Qaab kastaa wuxuu ku daraa sumaddaha dhaqameed elemento casri ah. Midabada hodanka ah ee laga soo qaatay rinjiyada rinjiyeynta dhaqameed Shiinaha ayaa qaabeeya sawirka xayawaan kasta. Farshaxan-qorista xoogga leh ee khad madow lagu qoray ayaa raaca qaababka. Taxanuhu wuxuu ku talagalyay in dib loo soo nooleeyo dareenka dhaqanka Shiinaha ee dhaqameed iyo in lala wadaago rajooyin wanaagsan.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Auspicious Beast Qaab-dhismeedka Sawirrada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Auspicious Beast Qaab-dhismeedka Sawirrada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Auspicious Beast Qaab-dhismeedka Sawirrada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
Production Technology: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
Design Challenge: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
Research: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
Inspiration: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
Operation Flow: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

Read the Press Release