Future of Banking Sawirrada Dhaqdhaqaaqa Sharaxaadda by Moree Wu

Future of Banking Sawirrada Dhaqdhaqaaqa Sharaxaadda by Moree Wu is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Filimka, Fiidiyowga iyo Kartamada Competition Category.

LacagFilim· 2022

Future of Banking Sawirrada Dhaqdhaqaaqa Sharaxaadda

by Moree Wu

Client: Julius Baer

Abaalmarinta Lacagta ah ee A' Design Award Winner in Filim Category

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Colors

The Design

About Future of Banking Sawirrada Dhaqdhaqaaqa Sharaxaadda

Ms. Wu waxay u samaysay muuqaalkan Julius Baer si ay ugu sharaxdo habka shaqada ee alaabta cusub ee dhijitaalka ah ee maalgashigooda suurtagalka ah. Laga soo bilaabo ra'yi-ururinta, xaashida sheeko-wadaagga, qaab-dhismeedka qaab-dhismeedka ilaa animation, waxay ogaatay sida loo sawiro farqiga u dhexeeya socodka shaqada culus, dhijitaaleynta iyo waayaha cusub. Waxay ku dartay sarbeebyo muuqaal ah si ay u kordhiso gaarnimada. Fikirka hal abuurka leh iyo farsamooyinka ayaa la adeegsaday si loo abuuro muuqaal leh sheeko sheeko cad iyo soo jiidasho muuqaal ah. Fiidiyowgaan ayaa muujiyay mustaqbalka quruxda badan ee badeecada cusub ee dhijitaalka ah ay keeni doonto.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Future of Banking Sawirrada Dhaqdhaqaaqa Sharaxaadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Future of Banking Sawirrada Dhaqdhaqaaqa Sharaxaadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Future of Banking Sawirrada Dhaqdhaqaaqa Sharaxaadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensions & Packaging: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Tags: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Production Technology: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Design Challenge: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Research: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiration: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Project Duration: The project started in December 2019 in New York and finished in March 2020 in New York.
Operation Flow: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Team Members: Moree Wu
Image Credits: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.