Qinjianguo Shaqada Ugu Weyn: Baakidhka Budada Yam-ka by Dongcheng

Qinjianguo Shaqada Ugu Weyn: Baakidhka Budada Yam-ka by Dongcheng is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2022

Qinjianguo Shaqada Ugu Weyn: Baakidhka Budada Yam-ka

by Dongcheng

Client: Qinjianguo

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Qinjianguo Shaqada Ugu Weyn: Baakidhka Budada Yam-ka

Qoraalka Buugga: Qinjianguo waa naqshad baakidh loogu talagalay budada yam-ka usha birta ah. Alaabtu waxay raacdaa wareeg beerashada ah oo toban sano socda, kaas oo dhulku uu nasto laakiin isagoo dhufka usha yam-ka la beero hal xilli sannad-toban kasta. Yam-ka ku baxa dhulkan wuxuu qaataa nafaqooyin badan oo hodan ah, xudunta dhirtana si toos ah ayaa loo daaqiyaa budo. Sanduuqu wuxuu qiyaasaa 120 by 120 by 150 millimitir. Sawirradu waxay sameeyaan calaamad muuqaal ah oo matalaysa lambarka toban, oo laga dhisay dooratooyin sida shimbiraha waqooyiga (swallows) ee gu'ga, xamaarooyinka (cicadas) ee xagaaga, shaqada beeraha ee dayrta, geedaha kedar ee jiilaalka, iyo beeralayda jeexa dhulka. Sawirradu waxay muujinayaan xilliyada afarta sano ee toban sano gudahood.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Qinjianguo Shaqada Ugu Weyn: Baakidhka Budada Yam-ka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Qinjianguo Shaqada Ugu Weyn: Baakidhka Budada Yam-ka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Qinjianguo Shaqada Ugu Weyn: Baakidhka Budada Yam-ka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU