Lacag Xirmooyin · 2022
YaBloom Baakadhaynta
- Abaalmarinta Lacagta ah ee A' Design Award 2022 in Xirmooyin
- CLIENT: YaBloom
- Estimated Number of Design Views: 44,914
- Verification code 81097E4DE5 · Verify this award
Colors
About YaBloom Baakadhaynta
Beddelka cabbitaanka biyaha hawl caadi ah oo caajis leh una rogin khibrad xiiso leh oo dhadhamo leh. Cabitaan caafimaad oo cusub oo si fiican u sharaxaya fikradda fudud ee biyaha dhadhamo lagu daray. Isku dhafka midabyo dhalaalaya iyo qaabab sida dareera u eg ayaa xoojiya fikradda dhadhanka iyo dib-u-soo-kabashada. Intaas waxaa dheer, fikradaha caafimaadka iyo dhallinyarada ayaa si cad loogu gudbinayaa dhameystirka oo dhan.
About the Abaalmarinta Lacagta ah ee A' Design Award
YaBloom Baakadhaynta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. YaBloom Baakadhaynta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. YaBloom Baakadhaynta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
- Dimensions & Packaging
- Resealable doypack, height 150mm x width 90mm.
- Tags
- water, flavour, natural, healthy, taste, infusion, bloom
- Production Technology
- Craft paper, and plastic film.
- Design Challenge
- Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color. - Research
- Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
- Inspiration
- Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
- Project Duration
- The project started on March 2021 and ended on July 2021
- Operation Flow
- Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
