Emotions Boodhadh by Rui Ma is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2022

Emotions Boodhadh

by Rui Ma

Client: Rui Ma

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

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Colors

The Design

About Emotions Boodhadh

Sidee ayay shucuurtu u ekaan kartaa adduunka muuqaalka ah? Boodhadhkan taxanaha ah ee loogu magacdaray Dareenku waxay u taagan yihiin afar nooc oo kala duwan oo shucuur aasaasi ah oo qaab muuqaal ah. Afarta dareen waa farxad, xanaaq, murugo, iyo cabsi. Naqshadeeyuhu wuxuu adeegsaday luqad muuqaal ah oo casri ah oo ay ku jiraan sawirro aan la taaban karin, midabyo firfircoon, iyo qoraal-qoraalka firfircoon si uu u muujiyo xiriirka ka dhexeeya dareenka iyo tibaaxaha wejiga. Nidaamkan naqshadeynta, luqad kasta oo muuqaal ah ayaa u shaqeysa sidii naqshadaha shakhsi ahaaneed. Isla mar ahaantaana, dhammaan naqshadaha boodhadh waxay u shaqeeyaan nidaam ahaan.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Emotions Boodhadh waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Emotions Boodhadh waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Emotions Boodhadh waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type