Lineage de La Foliole Baakadeynta Shaaha by Tiger Pan

Lineage de La Foliole Baakadeynta Shaaha by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

DahabXirmooyin· 2022

Lineage de La Foliole Baakadeynta Shaaha

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lineage de La Foliole Baakadeynta Shaaha

Lineage de La Foliole waa naqshad baakadeyn oo loogu talagalay nuxurka shaaha Pu'er. Shaaha Pu'er wuxuu caadi ahaan u baahan yahay ilaa sagaal tallaabo oo gacanta lagu qabto, halka nuxurka shaahu uu suurtogeliyo in dhadhanka lagu raaxeysto iyadoo la adeegsanayo hab soo-saarid oo degdeg ah. Baakadeyntu waxay wadataa astaan qaabkeedu yahay caleen shaah oo leh muuqaal xabbado ah, taasoo tilmaamaysa soo-saarista nuxurka ee caleemaha waaweyn ee Pu'er. Xarfaha Shiinaha ee farta Song Ti ayaa loo habeeyay qaabab kala duwan si loo bixiyo dareen dhaqameed hore. Xariiqyada iyo qaybaha la doortay ayaa lagu daabacay dahab, illustraashinnadana waxaa lagu xardhay dahab.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Lineage de La Foliole Baakadeynta Shaaha waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Lineage de La Foliole Baakadeynta Shaaha waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Lineage de La Foliole Baakadeynta Shaaha waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
Dimensions & Packaging: 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm
Tags: Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Research: We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
Inspiration: Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
Operation Flow: Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Creative Director: Tiger Pan
Graphic Design: Yuxuan He
Graphic Design: Han Wang
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu