Sunboy Gift Box Shaqada Koowaad: Xirmada Iniinta Gabbaldiirka by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2022
Sunboy Gift Box Shaqada Koowaad: Xirmada Iniinta Gabbaldiirka
by Tiger Pan
Client: Bayannaoer Sanpangdan Food Co., Ltd
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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- Verified Award Winner
- Verify Award Status for #130899
The Design
About Sunboy Gift Box Shaqada Koowaad: Xirmada Iniinta Gabbaldiirka
Qoraalka Buugga: Sanduuqa Hadiyadda ee Sunboy waa naqshad xirmo oo loogu talagalay nafaqooyinka iniinta gabbaldiirka. Sanduuqa hadiyadda wuxuu qabaa saxaro bir ah oo silindar ah oo dib loo isticmaali karo. Sanduuqa dibedda ah waxaa laga sameeyaa waraaq curdan ah, taas oo xoojisa qaab-dhismeedka oo fududeysa dib-u-warshadaynta. Qaab-dhismeedka furitaanka ayaa dib loo qeexay, sidaas darteed sanduuqa waa mid fudud in la isku daro oo la kala saaro. Saxarada ayaa isku xidhma si ay u sameeyaan qeybo casri ah oo lagu koobayo hal, laba, ama saddex lakab, taas oo weyneysa aagga alaabta soo bandhigan oo keydisa agabka. Muuqaalka lagu daabacay wuxuu isticmaalaa qaab jarista waraaqda, wuxuuna muujinayaa jinsiga Sunboy oo ku ordaya beerta gabbaldiirka.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Sunboy Gift Box Shaqada Koowaad: Xirmada Iniinta Gabbaldiirka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Sunboy Gift Box Shaqada Koowaad: Xirmada Iniinta Gabbaldiirka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Sunboy Gift Box Shaqada Koowaad: Xirmada Iniinta Gabbaldiirka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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