Treasured Brew of the Cave Primary Function: Baakadaynta Dhalada Baijiu by Tiger Pan

Treasured Brew of the Cave Primary Function: Baakadaynta Dhalada Baijiu by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2022

Treasured Brew of the Cave Primary Function: Baakadaynta Dhalada Baijiu

by Tiger Pan

Client: Jiugui Liquor Co., Ltd

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Treasured Brew of the Cave Primary Function: Baakadaynta Dhalada Baijiu

Book Text: Cabitaanka Qaaliga ah ee Godka waa naqshad baakadayn oo loogu talagalay baijiu-da Shiinaha. Qaabka dhalada kiishka ah ee caadiga ah waa la ilaaliyaa, iyadoo xadhig lagu duubay qoorta, halka walxaha laga beddelo dhoobada (porcelain) una beddelo muraayad. Dusha muraayaddu waxay ku dartaa dhalaal iyo qaab, waxayna dhalada ka soocaan baakadaha dhoobada ah ee ay adeegsadaan calamadaha kale. Buur ayaa lagu xardhay saldhigga iyadoo la adeegsanayo qaabka sawirka Shiinaha qadiimiga ah si loo muujiyo fikradda kaydinta godka, oo ah hab muddo dheer ay adeegsanayeen dadka Miao. Dhaladdu waxay ahaanaysaa mid nadiif iyo hufan, iyadoo tirada lixda lagu qorey.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Treasured Brew of the Cave Primary Function: Baakadaynta Dhalada Baijiu waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Treasured Brew of the Cave Primary Function: Baakadaynta Dhalada Baijiu waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Treasured Brew of the Cave Primary Function: Baakadaynta Dhalada Baijiu waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensions & Packaging: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Tags: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Design Challenge: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiration: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu