Naxaas Xirmooyin · 2022
Gregory Donut Shaqada Koowaad: Xirmada Donut
- Abaalmarinta Naxaasta ah ee A' Design Award 2022 in Xirmooyin
- CLIENT: Stora Enso China Packaging
- Estimated Number of Design Views: 12,273
- Verification code 796FD2332A · Verify this award
Colors
About Gregory Donut Shaqada Koowaad: Xirmada Donut
Qoraalka Buugga: Gregory Donut waa naqshad xirmo ku salaysan waraaqda loogu talagalay donut-ka lagu iibiyo cunto la qaato ee la sii qaato. Dhammaan waraaqaha muuqda waa heer ku habboon xiriirka cuntada. Xarigga (sleeve) waxaa laga sameeyay waraaq FBB oo adag oo xoog badan, oo lagu dahaadhay dhalo biyo-ku-salaysan oo aan dhalaalin (matt varnish) taas oo ilaalisa khadka daabacaadda, waxaana lagu daabacay khad soy oo heer cunto ah. Qaab wareeg sagaal-tan digrii (90°) ah ayaa u ogolaanaya xirmiyaha inuu si dhakhso ah u sameeyo sanduuqa, taasoo u ogolaanaysa in xirmada la rari karo iyada oo siman (flat). Sanduuq kastaa wuxuu qaadaa lix donut, waxaana jira laba cabbir oo xarig (sleeve handle) oo u habboon lixda ama laba-iyo-tobanka xabbo. Sawirrada buluugga mugdiga ah ee leh sawirro donut iyo sarreen ayaa xusuusinaya dhaqanka badmaaxiinta.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Gregory Donut Shaqada Koowaad: Xirmada Donut waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Gregory Donut Shaqada Koowaad: Xirmada Donut waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Gregory Donut Shaqada Koowaad: Xirmada Donut si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Dimensions & Packaging
- Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging - Tags
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
- Production Technology
- All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format. - Design Challenge
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements. - Research
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture. - Inspiration
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Project Duration
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Operation Flow
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
